Black Friday 2014 will be here before you know it, and if you are reading this post — you’re way ahead of the game. Making your game plan for the day after Thanksgiving is probably just as American to you as turkey and dressing, so it makes sense that you are already thinking of ways you can leverage your shopping attempts on what is arguably the craziest shopping day of the year. While you may be ready to start planning, there is nothing you can do until the Black Friday 2014 ads come out. So when can you expect the first ads to drop?

Well, no one knows for sure. But what we can tell you is that based on the past few years, you’ll probably start to see the first ads appear online and in forums around late October. Historically, these are the same types of stores — think small tools and hardware stores. Don’t expect to be seeing ads for major appliance, electronic and department stores just yet.

Coming into November, the first 10 days will probably reveal an uptick in ads, perhaps for stores that primarily specialize in the sale of clothing, shoes, etc. Most try to hold out as long as possible; but it seems that when an ad for a specific type of store leaks, they all do. There are some exceptions, however. For example, the two major home renovation stores (you know, the blue and orange) are each on very different playing fields. Big Blue likes to please its customers with early ad revelations. But you can expect that Orange will hold out yet again this year, issuing cease and desist orders to anyone who leaks its ads before Black Friday.

Finally, the most frequented stores — think those that sell toys, appliances and/or electronics — will most likely have the most complex 2014 Black Friday ad leaks. These retailers change things up year after year in an effort to out-do each other. Expect store openings that are earlier than ever and staggered sale times that start on Thanksgiving Day and continue through the night and into Friday. There will also undoubtedly be some ‘secret’ sales, online sales, early sales, and ‘flash’ sales to ad to the confusion.

Now, keep in mind that these are just our estimations for Black Friday 2014 sales and ad leaks. There are no guarantees, and we will not know if we are right until after the big day. But check back here at for updates throughout the season.

**UPDATE** It seems that the Black Friday 2014 ads may be following a trend to be released by the retailers themselves — not leaked as in years past. They seem to have embraced the fact that it is impossible to keep a major sale a secret in the digital age. Retailers are getting creative with the way they release their ads. In 2014, Black Friday sales will appear on social media sites like Pinterest, Instagram, and more. Lowes is already on this trend, hyping up consumers with buzz worthy ‘sneak peaks’.

Filed under: Planning for Black Friday

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