Black Friday 2013 is quickly creeping upon us. Even though the big shopping weekend is still 18 weeks away, die hard shoppers are already starting to think about their shopping strategies. However, you simply cannot make a plan until the ads come out. But when, exactly, will the ads leak?

That depends.

In the past, stores did not want their ads to leak, as that made the competition much more fierce and prevented some big retailers from drawing in customers with only a few rock bottom deals. Now, many stores are realizing that shoppers are more likely to make a Black Friday shopping plan days or even weeks in advance, meaning they are more likely to leak their ads early. For some, its a race to be the first to leak their ads. For others, there are legal battles every year to keep sales secretive.

Typically, you can expect the ads of smaller chain stores to leak the earliest. Hardware stores, mall stores and department stores are examples of early ad leakers. However, bigger ads, like the 2013 Walmart Black Friday ad, or the 2013 Best Buy Black Friday ad are less likely to come out until just one or two days before Thanksgiving.

Keep an eye out for the 2013 Black Friday ads for your favorite stores to leak online and in forums starting as early as October.

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Filed under: About Black Friday

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